ADIDAS WALK OF FAME, HERZOGENAURACH

DESIGN/AGENCY......................................................................................................... D'art Design
PARTNER.................................................................................................................. Pentz Design
YEAR.................................................................................................................... 2006
COUNTRY.......................................................................................................... Germany

The exhibition „Walk of Fame“ shows the value and strength of the brand “adidas”, based on the concept and design of the German design agency D’art Design.

The life of the founder Adi Dassler is the central theme of the exhibition. Until today his spirit determines the culture of the company and the brand. The exhibition shows the history of the brand adidas – the “walk” - with its innovation, passion and honesty.

“Adi Dassler and Athletes” is the main theme of the running-section – the “Walk of Fame”. It shows Dassler’s close relationship to the athletes, their records and his own strength of innovation and performance - very close connected to the success-story of the brand adidas and its influence on many disciplines.

The section “Adi Dassler and Friends” turns its attention to the person Adi Dassler, his passion to sport and his dedication to the athletes.

“Adi Dassler and Family” is the most private section of the exhibition – accessible for selected visitors only - showing very private moments of Adi Dassler’s life.

Holtmann realized this exhibition in the adidas brand center in Herzogenaurach, Germany, the hometown of adidas.